How to Merge Contacts in Mailchimp?

Aug 05, 2020

Merging contacts on Mailchimp can in some situations, boost the productivity of your email campaigns.

Whether you realize that the audiences you choose to merge exhibit similar behaviors or respond positively to similar campaigns, merging can save you time, energy, effort and perhaps even boost conversions.

Here is how you can merge Contacts or Audiences in Mailchimp step-by-step:

Step 1: Mailchimp List of Audiences

First, open the List of Audiences in your Mailchimp account.

Mailchimp Lists page showing three audiences with subscribers, opens and clicks

Step 2: New Audience

Now, identify the audience that you wish to merge, called the New Audience, with the audience you wish to merge it with, called the Master Audience.

Step 3: Combine Audiences

Now, select the dropdown menu next to the New Audience and select the Option “Combine Audiences”.

Mailchimp audience Stats menu with Combine audiences

Step 4: Master Audience

Now, in the pop-up modal, Click to open the drop-down menu and choose your Master Audience, the one who your New Audience gets merged with.

Mailchimp Combine Audiences window with the list of audiences to combine with

In case you’ve set up groups to systematize your Master Audience, check the box right next to the groups that you want to add your selected contacts to.

As a caution, remember that once you’ve merged the 2 audiences, some data characteristic or the New Audience before merging such as Click through rates, open rates, etc. will be lost forever.

Now, click on Combine Audiences to merge your contacts.

Mailchimp Before you combine audiences warning with the CONFIRM box and Combine Audiences button

This will now allow you to reach the combined audience through one set of marketing campaigns, rather than designing different campaigns for the 2 groups.

If made intelligently, this decision should serve as a source of better productivity, better automation, and better targeting, features essential to the success of your campaigns.

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