You Put in the Work, but It’s Not Working

Why your success depends on relationships

So, you’ve got this killer business idea. You’ve done your homework, written a solid business plan, secured funding, and maybe even built a prototype. But somehow, things aren’t taking off as you expected. You’re stuck in neutral, pressing the gas, but the car just isn’t moving forward. Sound familiar?

Here’s the truth: having a great idea and the means to bring it to life is just the start. The real magic happens when you cultivate relationships and get into the right circles within your industry. Building a network isn’t just a “nice-to-have”; it’s the engine that powers your journey from a good idea to a thriving business.

Why Your Network Matters More Than You Think

Building relationships, or cultivating connections, is more than just a box to check; it’s a strategic imperative that can define the success or failure of your business. It’s the difference between a good idea that goes nowhere and a thriving enterprise that scales. Industry leaders consistently emphasize the value of connections in driving business growth and innovation.

For example, Lori Beer, the Chief Information Officer at JPMorgan Chase, credits much of her success to her ability to master collaborative relationships, both inside and outside her company. She stresses that without building and nurturing these relationships, businesses cannot produce the outcomes needed to win customers’ loyalty and trust. Her experience shows that connections with the right people are crucial for gaining insight, support, and even navigating tough situations​.

Following this line of thought, relationship-building is pivotal in forging strategic alliances that open doors to new opportunities. According to a survey by the Harvard Business Review, 65% of business leaders acknowledge that successful partnerships are essential for growth. 

Those who excel in stakeholder management, networking, and maintaining strong interpersonal skills are more likely to establish these valuable alliances, which can significantly expand their business reach​.

Another compelling example comes from research on customer-centricity: 73% of consumers reported that a positive experience significantly influences their brand loyalty. This indicates that the ability to build and maintain strong relationships with customers is just as crucial as building connections with industry peers. 

A focus on empathy, listening, and genuine communication not only helps in retaining customers but also fosters a culture of trust and collaboration, both of which are essential for long-term business success​

Overcoming Common Relationship-Building Fears

You might be thinking, “But I’m an introvert,” or “I hate small talk.” Guess what? You’re not alone. Most people feel awkward about networking at first. Here’s how to get over it:

• Stay Curious: Focus on learning about others rather than worrying about what to say. Curiosity naturally leads to engaging conversations.
• Set Small Goals: Aim to have one meaningful conversation at each event or connect with a few new people weekly. Small, consistent efforts add up over time.
• Practice Regularly: Engage in less intimidating settings to build your confidence gradually. The more you practice, the easier it gets.
• Use Tools: Use apps like Covve to help maintain relationships with note-taking, ice-breaker prompts, and tailored news feeds. Gentle reminders from these tools can prompt you to reconnect, call, or message.

How to Start Building Those Relationships

Relationship-building doesn’t have to be awkward or feel like a chore. Here are some practical, low-pressure ways to start:

1. Show Up Where It Matters: Attend key events and engage genuinely with people there. Your goal is to build meaningful connections, not just pitch your idea.
2. Join Online Communities: Participate in relevant online groups and forums where industry professionals are active. Share valuable insights and establish your presence as a contributor.
3. Leverage Existing Connections: Use your current network to find new contacts and ask for introductions. Even small connections can lead to significant opportunities.
4. Give Before You Get: Offer help or valuable resources to others before asking for something in return. People remember those who provide value first.
5. Be Authentic and Follow Up: Be honest about who you are and what you’re looking for. Always follow up after meetings to keep the relationship alive.

Remember, Business Is Human

At its core, business is about people. No matter how fantastic your idea is, it’s people who will help you bring it to life. By cultivating meaningful relationships, you’re not just building a network; you’re building a support system, a feedback loop, and a foundation for long-term success.

So, stop hiding behind your laptop, step away from your spreadsheets, and start reaching out. Your idea deserves a chance to thrive, but it can’t do it alone. Remember, it’s not just about what you know or what you have; it’s about who you know — and who knows you.

Give Covve a try for free. If you’re not quite ready, subscribe to The Networker, our bi-weekly newsletter, to stay up to date on connection insights and tips.