The Most Underrated Power Move in 2025

The smart way to handle business cards

A business card, passed from hand to hand, can feel almost ceremonial, an exchange that says, this moment matters. Yet what happens after that moment is often vague. A card ends up in a coat pocket, a handbag, a drawer. The intention behind it fades.

But in the right hands, that card isn’t forgotten. It becomes the start of something that lasts.

In 2025, the professionals getting ahead are those who treat these fleeting exchanges as seeds, something to nurture, track, and eventually grow into something substantial. A growing number of them are using card scanners like Covve’s to preserve these moments, enabling them to better choose what they do with the attention they give.

The Moment is Short. The Memory Shouldn’t Be

Every day, you meet people who might shape your career, introduce you to someone game-changing, or simply become a valuable point of contact. But none of that potential sticks if the conversation dissolves into memory without an anchor.

After a busy conference or back-to-back meetings, details blur. Was it his startup that’s launching next quarter? Was she the one hiring data engineers? Did someone mention expanding to Barcelona? Even the sharpest minds can’t hold it all, which isn’t a reflection of failed attention, but of failed systems.

And yet, it only takes a few seconds after a conversation to jot down a key point. A shared interest, a project timeline, a personal detail they let slip. These are both facts and reminders that a real exchange took place, and that it’s worth continuing.

What You Remember Shapes How You’re Remembered

When someone follows up and references a specific part of your conversation, something personal, timely, or reflective, it leaves an impression. You know they were present. You know they listened.

Research indicates that note-taking significantly increases the amount of information individuals remember from interactions. This suggests that professionals who take notes are better able to recall specific details, making their follow-ups more relevant and likely to build trust.

Strong Relationships are Maintained

The best connections in your network didn’t appear out of nowhere. They became meaningful over time through thoughtful check-ins, shared updates, and consistent effort.

What keeps these relationships active is rarely dramatic. It’s not monthly dinners or marathon calls. It’s the email that follows up on a shared topic. The message that circles back to an idea. The timing that feels unforced but intentional.

Each action adds weight. Each recall of detail tells the other person they weren’t just a blip in your week. These interactions might feel small individually, but over time, they build something reliable. Something that earns you trust, and keeps you top of mind when decisions are being made or opportunities are being shared.

How Covve’s Card Scanner Helps You Build What Matters

Covve’s card scanner is built for the professionals who still take meetings seriously. It digitizes traditional cards and beyond, it turns a first encounter into something you can act on, build from, and return to.

• Scan and add notes immediately, capturing the tone and topics of the conversation while they’re still fresh.
• Use AI-powered research to gain background context about your new contact, their company, recent news, or work focus, giving you richer ground for follow-up.
• Sync directly to your CRM, so new contacts don’t get lost in the shuffle or buried in your inbox.
• Share your own digital business card, instantly and professionally, with people you meet in-person or online.
  

It’s a small act, scanning a card, but it sets off a chain of smarter, more considered decisions. And those decisions lead to better relationships.

These small efforts help you treat the right relationships with the care they deserve. A business card, properly captured, becomes more than a name and a phone number. It becomes a map back to a meaningful conversation, and a reminder that this person, and what they said, mattered.

In 2025, that might be the most underrated power move of all.

Ready to capture and nurture more leads with your team? Get in touch at team@covve.com.