Sustainability is becoming a measure of credibility. Companies are no longer judged solely by the size of their portfolios or the strength of their profits. How they act, build relationships, and even connect with others matters just as much. Investors, partners, and customers now expect a commitment to ESG principles that feels real, not rehearsed.
According to PwC’s 2024 Global Investor Survey, 71% of investors place ESG considerations at the heart of their investment decision-making. This expectation stretches beyond obvious areas like environmental policies. It touches on the small, daily interactions that shape a company’s, and professional’s reputation.
The challenge lies in translating these principles into action at every level. It’s easy to write a policy; it’s harder to live it out in thousands of interactions across teams, events, and partnerships. Business cards may seem insignificant by comparison, but they represent a wider culture. A company that still relies on printing thousands of cards for conferences sends a subtle but clear message about how seriously it takes innovation and sustainability.
In small choices, reputations are made or broken.
Building Relationships Without Leaving a Trace
Many organizations have adapted to reduce emissions, eliminate waste, and optimize resource use. Fewer have considered how relationship-building itself can become more sustainable. Traditional practices such as mass printing, redundant shipping, physical storage often carry hidden environmental costs that scale rapidly as a company grows.
Of all business cards printed each year, 88%, roughly 8 billion cards, are thrown away within a week of being handed out. The downsides are two-fold: the practice quietly adds to environmental waste, while the opportunity to stay relevant and maintain a meaningful point of contact with new connections is lost just as quickly. Every printed card, every batch of unused collateral, feeds into a wider footprint that could otherwise be avoided.
A more thoughtful approach modernizes how companies connect without sacrificing quality or authenticity. Using a digital business card app eliminates the waste tied to traditional printing and logistics. They offer a living, real-time way of maintaining professional relationships. No lost cards. No waste bins full of outdated contacts. When every touchpoint becomes intentional, companies build relationships that feel current, personal, and aligned with the future.
A Smarter Way to Build Sustainable Connections
Covve’s Digital Business Card App brings sustainability into the fold of relationship-building in a way that feels natural. By removing the need for reprints and reducing everything to a digital business card with real-time updates, interaction-tracking, and more, the digital business card app offers companies and professionals a paperless, waste-free alternative without losing the personal touch that business interactions rely on. It shows that sustainability and efficiency can move together, reinforcing better habits with every interaction.
The digital business card app embeds innovation at every step of the process. Contacts can exchange details instantly, add each other to their phones with a tap, and update information in real time. An integrated AI assistant helps professionals deepen connections by providing public insights about new contacts, turning introductions into smarter conversations.
Key features include:
- Fully virtual and waste-free
- Instant detail exchange and real-time updates
- Add to Apple and Google Wallet for quick exchange
- Unique link to your card for your email signature, enabling people to connect with you instantly
- Customizable landing pages, cards, and profiles with custom branding
- GDPR compliance and full data privacy
- Real-time analytics to track and optimize usage
- Hybrid relationship-building support across digital and in-person channels
Covve’s digital business card app provides a sustainable, modern system for building professional relationships, one that companies and professionals can carry confidently into the future.
Try the Covve Digital Business Card App for free and join 100,000 professionals subscribed to The Networker – our bi-weekly newsletter packed with connection insights and tips.
Written on 05 May 2025.
Related Posts:
